Adam Morgan Work Samples
Advertising
Better customer experiences for all.
We created this campaign in 2021 as an umbrella campaign for Adobe Experience Cloud. The strategy was to tie into Adobe’s creative theme of “Creativity for all” while talking to marketers about the fact that everyone deserves a great customer experience. We used humor to show that customers don’t act this way, so why should your business?
Make Experience your business.
To differentiate in today’s economy, you need to create amazing customer experiences. This campaign focused on showing how your product, your services, everything you make for your company needs to be a great experience. This is not an ad. This is an experience.
Real Time CDP
As the market heated up for customer data platforms, we launched a banner campaign to earn awareness for Adobe’s CDP that’s based on real time data. The campaign also added a bit of Adobe swagger in bold headlines and our core brand red and white colors.
Interactive web experiences
The future of marketing is creative
An interactive report on how creativity is your biggest advantage in marketing your brand. Includes beautiful illustration and animation, along with a deep article full of quotes, stats, and stories. This report was a great example of a fluid interactive story.
The next mobile decade
This experience won an award from Communication Arts for the unique use of technology and design. If you experience it on your mobile device, you have a variety of choices that showcase different tech, and after making choices, your final report is personalized based on those choices.
Reinvention of normal
We designed an interactive playbook for companies during the pandemic. This six-part series included insights and strategies to better connect with your customers in a virtual environment. Digital transformation is here to stay, so this is your guide to being resilient.
Research reports
Running on experience
What started with a research report on digital transformation, turned into a beautiful long-form interactive web experience. This report was all about the philosophy of restraint, where we paired down a ton of data into simple graphs that are easy to consume. In addition, the design offered unique ways to express graphs with images that matched the story. And it offered plenty of interactivity to dig into specific industries.
Achieving deliciousness
The title of this piece certainly made it unique. It’s based on a report we commissioned to find out how people consume content. Yes, it’s another metaphor with chocolate, but we figured everyone loves chocolate. And it lended ample fodder to create unique charts, graphs, and icons based on that blessed bean. We also used a unique structure to scroll down and sideways to dig deeper into more content.
Mass producing deliciousness
Because of the great success we had with our first chocolate report, this follow up report focused more on businesses and how they can create more consumable content. This time we added in video and motion along with more ways to display data and charts with chocolate flair. In the report, you can select flags that represent different countries, to see how their data is unique to their business environment.
Event creative and messaging
Adobe Summit
Our premier event for Adobe Experience Cloud. Click for a breakdown of how we build out the full experience.
Experience Makers Live
This is a tier two event we create for Experience Makers - our term for marketers who are in the trenches building brands through experiences.
Experience Makers Awards
Each year we create an awards show for the best Experience Makers in the industry. It’s a small but mighty event.
Video Examples
Anthem and sizzle videos
Product videos
Customer stories
Branding strategy and design systems
Design system for Adobe Enterprise from a few years ago. It’s an older link and may load slowly.
Branding strategy and storytelling examples
Email and demand kits
My team makes thousands of emails, blogs, banner ads, and core assets each year. Click to view a few highlights.