For many years, I've presented at a variety of international conferences, private events, and webinars. I was named a MAX Master speaker three years in a row for Adobe MAX (top 10 speakers by audience choice). I can speak on a variety of topics including creative leadership, proving the value of creativity with science, content marketing, data-driven creativity, creative careers, and trends in creativity and business. For example presentations and videos, keep scrolling.

If you are interested in booking me for a conference or company event, please email askadmo@gmail.com

Proving the value of creativity and design—with science.

One of the endless debates in marketing is focused on a simple question—do creative ideas work better? Creative teams approach business with emotions, while many leaders focus on financial numbers and logic. Some think that creative ideas are just window dressing, others see design as a secret weapon. And while this debate has continued for decades, thanks to new studies in science, we now have an unbiased answer.

In this presentation, Adam Morgan, Executive Creative Director at Adobe, uses hard science to prove why creative ideas are better for the bottom line. It’s no longer a subjective topic. He explains what's happening in the brain when we are exposed to creative ideas and offers real-world examples of how business can better balance logic and emotion to grow. For creatives, this gives ammo to prove why their ideas are valuable. And for logical leaders, this helps remove the fear and uncertainty around emotions in marketing. Join Adam as he presents his five-year epic quest to prove how emotional ideas impact income more than a straightforward message.

(Based on my book—Sorry Spock, Emotions Drive Business)

Scroll down to watch a sample video of this presentation from Sydney, Australia.

Real lessons on creative leadership.

For years, we’ve all talked about giving creative leadership a seat at the table. But most of it has just been a rallying cry for change. It’s time to figure out practical models of what works and get into the nitty gritty of making this happen. Some companies say they believe in creative leadership, but still treat the creative class like a set of hands without a voice. 

Join Adam Morgan, Executive Creative Director of Adobe, to get real experience on how you can establish more creative leadership in your company. Get support on who should be making creative decisions. And discover if your company is even capable of supporting more creativity. The world needs better creative leadership, and in this session, you’ll learn how to best make it a reality. Our industry has a major lack of guidance on creative leadership. There isn't a masters degree in creative leadership, like the MBA for CEOs. But this presentation is the beginning of real guidance and practical models for creative leadership. 

The nine steps to becoming a creative director.

The chasm between a senior creative and a creative director is massive. But every senior writer or designer who approaches this big step has no idea what it takes to make the leap. Far too often, they believe that just being talented and knowing the craft is enough. They also believe that senior management will see their hot skills and promote them to CD based on merit. Sorry to burst any bubbles, but it never works this way. You need a plethora of completely different skills to make the move up to CD. 

In this presentation, Adam Morgan, Executive Creative Director of Adobe, explains what it takes and how you can prepare now to make the jump to creative director. These lessons aren’t limited to creative leaders, but are also applicable to other career paths where you need to make the leap to management.

Watch the video of this presentation at Adobe MAX.

The science behind content creation—becoming a more creative influencer

Many of the trends in content marketing are linked to phrases we all have heard. “Headlines should be short and punchy.” “Make sure all your web content is above the fold.” “People don’t watch videos past two minutes.” Much of this is focused on the idea that attention spans are shrinking so we have to make content fast and snackable to succeed.

I disagree. And I will use science to prove why many of these marketing tactics are flawed. I’ll show you what you need to really focus on with your content to make a deeper connection with customers and provide real value. It’s not about speed, or length, or time. It’s all about finding the right data and using the right creative ideas to succeed.