For the Adobe DX business, Summit is our marquee event. Every year for the past eight years we designed the identity, created the theme, the messaging, built the web experience, and created every other customer-facing piece of content around the event.

It starts with an idea and visual identity.

Next we created a messaging framework and theme line.

Then we create the web experience

And finally all the other pieces of content, from emails to banner ads and videos

Here’s a short summary of the online video experience - 3 min